Wednesday, 31 August 2011
How Running An Agency Helps Prepare You for a Storm
There are parallels between how we deal with havoc from Mother Nature and how we run -- or should run -- our businesses.
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What Facebook's Latest Changes Mean for Businesses
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer. 
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Solen Crazy Balloon Gum: UFO, Balloon, Plane
Advertising Agency: Leo Burnett, Istanbul, Turkey Creative Directors: Idil Akoglu, Guven Haktanir Art Director: Erkan Kaya Copywriter: Ilker Dagli Illustrator: Zoo Istanbul Photographer: Mert Kibar
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Advertising: Hurricane News, Mostly Uninterrupted by Ads
As coverage of Irene went round the clock, media companies gave up millions of dollars from commercials and print ads.
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Video: The Innovators: Looptworks' Scott Hamlin
Co-founder of an upcycled clothing and accessories maker describes a new frontier for product innovations. 
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Karnataka Tourism: Helitourism
Advertising Agency: Stark, Bangalore, India Creative Director: Sharat Kuttikat ?Art Director: Santhosh. K ?Copywriter: Sharat Kuttikat Photographer: Nicolas Chorier
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Tuesday, 30 August 2011
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Fluff & Stuff Cookies: Peanut Butter, Vanilla, Strawberry
Advertising Agency: Grey, Kuala Lumpur, Malaysia Executive Creative Director: David Sin Art Director: Phoecus Lee Copywriter: Alex Wong Photographer: Chong Yuk Hou Retoucher: Cy Chen Illustrator: Vince Low
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Companies With Wide-Faced CEOs Perform Better
I’m not sure what the appropriate reaction is to this study, so I’ll let you decide.
New research led by Elaine Wong at the University of Wisconsin-Milwaukee has found that CEOs with wider faces tend to lead their companies to better financial performance than CEOs whose faces are skinnier. Can this be true? And if so, why?
The researchers say that broader faces, in men, are a result of more testosterone, and note that male hockey players with broader faces have been shown to spend more time in the penalty box for fighting, which is again supposedly linked to testosterone. So, they wondered, would CEOs with higher levels of testosterone-as shown by their facial features-be more aggressive, and would their companies benefit? What they found:
- The companies of broad-faced CEOs perform better than those of their peers with skinnier faces. Herb Kelleher of Southwest Airlines is one example of a successful CEO with a wider face; Richard Fuld was maybe a bit horsier, and had the dubious distinction of being the last CEO of Lehman Brothers before it went under. I’ll bet this study is the first time anyone, no matter how subtly, has related the ultimate failure of Lehman to a lack of testosterone on the part of its leadership.
- The relationship between broad faces and company performance is weaker when a CEO faces an ‘argumentative’ group of top managers.
This survey raises so many questions. For starters:
- What about women with broad faces? The researchers didn’t address this, saying the relationship between face shape and behavior has only been shown to exist in men.
- How much influence do CEOs actually have over the financial performance of their companies? One study suggests that top management teams are responsible for about five percent of a company’s financial performance. I’m sure some CEOs, such as Apple’s recently-retired Steve Jobs, have at times been responsible for much more than that, but it still seems dicey to connect company performance to one person–never mind the width of his forehead.
- How does this help us, even if these study findings are accurate to some degree? Should recruiters really be on the lookout for CEOs with broader faces? This seems just nutty.
- This research only included 55 CEOs. If there really is a connection here between fat heads and fat profits, a larger sample size would make it more convincing.
- Broad-faced men may be less trustworthy than others, according to previous research. So what does that say about the trustworthiness of successful CEOs?
The study is to be published in an upcoming issue of Psychological Science.
Even if broad-faced men make better CEOs (by one measure) than their long-faced colleagues, is this useful information? Or is it only going to lead to a brand-new variety of stereotyping?
This post originally appeared at BNET.
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See Also:
- The Right Way To Fire An Executive
- Hedge Fund Manager Commits Suicide Day After His Friend, Late "Real Housewives" Husband
- A Very Gloomy Picture Of Larry Page's Short Tenure As Google CEO
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North Korea's Air Koryo Wants to Be Your Facebook Friend
In a rare glimpse into customer service in North Korea, state-owned airline Air Koryo has a chirpy English-language Facebook page that appears to be aiming to encourage tourism to the secretive, totalitarian country.
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Tips For Planning an Exit from Your Small Business
If you're thinking about leaving your business behind, some careful planning up front can make it a smooth transition that ensures your company thrives after you're gone. 
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Clorox for Colors: Easy To Remove Stain
Easy To Remove Stain
Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Agency Producer: Ashish Varghese
Senior Account Director: Krishnakumar Panicker
Production house: DejaVu Studios
Published: February 2011
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Miller Lite Marketing VP Leaving Brewer as Sales Slump
Miller Lite brand-marketing VP Grant Leech is heading for the exit, leaving MillerCoors as sales trends on the flagship light brew sag.
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