Monday, 12 September 2011
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Sunday, 11 September 2011
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Customer Acquisition & Conversion Strategies
Customers are the lifeblood of every business. Successful marketing strategies build successful businesses.
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Three Remarkable DAX Declines
The latest economic news from Europe was grim, as illustrated by this Reuters article featured at CNBC. The DAX was particularly hard hit, down 4.04% on Friday and 31.06% from its interim high on May 2nd.
Here is a closer look at the DAX since 2007. I've highlighted the all-time high and three remarkable DAX cliff dives since that peak. The start and end points for the declines are arbitrary — they are the boundaries of the steep declines.
Here is a chart of the S&P 500 with the same three time frames highlighted.
As we can see, the middle decline, which coincided with the most dramatic period of the Great Financial Crisis, bears the closest resemblance to the DAX equivalent. The current DAX cliff dive has not been mirrored by the S&P 500, which dropped sharply for the first nine sessions and then moved sideways in choppy volatility. Obviously the current focus of global financial stress is Europe. And Germany is suffering a market implosion of striking proportions.
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See Also:
- Everything You Need To Know About How The Stock Market Typically Behaves In September
- EU Economic Growth Grinds To A Halt In The Second Quarter
- This Time Will Governments And Central Bankers Bail Out Bondholders And Banks, Or The Public At Large?
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EF Language Schools: Live The Language, Vancouver
Director: Gustav Johansson
DP: Niklas Johansson / FSF
Typographer: Albin Holmqvist
Music: Magnus Lideh�ll
Production: Camp David Film
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
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Television: Late-Night TV Shows Face a Difficult Future
The late-night television landscape is undergoing what may be a long-term shift complicated by changing viewing habits, the rise of social media and the high cost of production.
Saturday, 10 September 2011
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Kia's Hamsters Are Back and Teaching Robots to Dance
Kia's popular hamsters are back in a new campaign, "Share Some Soul," this time kicking it to the beats of LMFAO's "Party Rock Anthem" in a post-apocalyptic world.
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Cadillac CTS Coupe, TIFF: Lake
Zero to Drama in 3.9 Seconds
The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That?s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producer: Grace Lee
Production Company: Spy Films
Director: Ruairi Robinson
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Producer: Peter Oad
Post House: Posterboy Edit
Editor: Mark Pavia
Composer: Tyson Kuteyi / TA2 Music
Colourist: Eric Whipp / Alter Ego
Published: September 2011
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
Mass-Market Paperbacks Sales in Decline
The mass-market paperback, the cheap, pocket-size reading material of beaches and airports, is in decline as e-books proliferate and cost-conscious readers rein in their impulse purchases.
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Norton Symantec: Shape, Fast Company, Real Simple
Advertising Agency: Leo Burnett, Chicago, USA Global Creative Director: Mark Tutssel Executive Creative Director: Susan Credle Creative Directors: Dave Loew, Jon Wyville Art Director: Rainer Schmidt Copywriter: Tohru Oyasu Executive Producer: David Moore Producers: Christopher Cochrane, Stephen Clark Production Company: Psyop Typography: Siggi Eggertson Editorial: Whitehouse Editor: Tim Warmanen Music Company: Human
Norton Symantec: Real Simple
Advertising Agency: Leo Burnett, Chicago, USA
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Directors: Dave Loew, Jon Wyville
Art Director: Rainer Schmidt
Copywriter: Tohru Oyasu
Executive Producer: David Moore
Producers: Christopher Cochrane, Stephen Clark
Production Company: Psyop
Typography: Siggi Eggertson
Editorial: Whitehouse
Editor: Tim Warmanen
Music Company: Human
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
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Advertising: FedEx to Introduce New Campaign - Advertising
The new FedEx campaign, carrying the theme ?Solutions that matter,? starts with the first game of the N.F.L. season.
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Domino?s Pizza: Guarantee Delivery
Advertising Agency: Inbrax, Chile Executive Creative Director / Creative Director / Copywriter: Pancho Gonz�lez Art Director: Cristi�n Ch�vez Account Director: Carolina Pinheiro Photographer: Droopy Retoucher / Illustrator: Cristi�n Ch�vez
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Norton Symantec: Real Simple
Advertising Agency: Leo Burnett, Chicago, USA
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Directors: Dave Loew, Jon Wyville
Art Director: Rainer Schmidt
Copywriter: Tohru Oyasu
Executive Producer: David Moore
Producers: Christopher Cochrane, Stephen Clark
Production Company: Psyop
Typography: Siggi Eggertson
Editorial: Whitehouse
Editor: Tim Warmanen
Music Company: Human
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
Friday, 9 September 2011
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Mailbag
From the mailbox:
- Matt sent in this variation of a captcha ad where you have to click on the ad for it to reveal the security squiggle. Why annoy your user once if you can do it twice?
- Buy cheap wooden furniture, not. Or else.
- People using Polyvore put together collections inspired by the royal wedding.
- Jared is hacking advertising.
- These Minis are actual cars.
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Westfield Stratford City: 100 Years / Style / East London
100 years of East London style in 100 seconds. Advertising Agency: The Viral Factory, UK Director: Jake Lunt
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Australian Surfer Sunblock: Localism
Only protects you from the sun
Advertising Agency: Bondi Advertising, Sydney, Australia
Creative Director / Art Director / Copywriter: Steven Thomson
Copywriter: Scott Wilson
Art Director: Jonas Allen
Agency Producer: Natalie Vrandich
Photographer: Kane Skennar
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
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Bodytech Gym: Taz, Speedy Gonz�lez, Road-Runner
“A devil that runs in circles can�t be faster than you. Fast Triathlon – 1000 minutes in 20.” “Challenge your childhood friends. Fast Triathlon – 1000 minutes in 20.” “You will train to face the best runners, even though they don�t exist. Fast Triathlon – 1000 minutes in 20.” Advertising Agency: Minha Comunica��o, Rio de [...]
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Bulmers Cider: Dinosaurs, Titanic, Walt, Tonya
Advertising Agency: Clemenger BBDO, Melbourne, Australia Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Director: Julian Schreiber, Tom Martin Creatives: Paul Reardon, Simon Bagnasco Group Account Director: Paul Mcmillan Photographer: David Rosendale Retoucher: Mike Mccall Senior Account Director: Brett Wiliiams Account manager: Elizabeth Bierre
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Facebook: can broadcasters really make money from the web?
The social network is running a pretty basic Big Brother voting tool, but could a battle over ownership of data prevent more meaningful collaboration?
It's arguable whether we have seen any really meaningful examples of inventive, exploratory collaboration between broadcasters and web companies, but there were glimmers of hope in this afternoon's panel exploring the state of convergence.
Beyond the obligatory clarification of what convergence actually means ? presumably for the benefit of the audience ? this was really an opportunity for Channel 4 chief executive David Abraham and ITV's managing director of commercial and online Fru Hazlitt to flex their technical muscles, and prove that broadcasters really do get it. Both were fairly convincing, with a firm focus on the commercial potential of (finally) making money online.
Facebook's deal with Endemol to host Big Brother voting across Europe is an example of a simple, first-step level of interaction between broadcasters and the web, Facebook's director of platform partnerships Christian Hernandez explained.
In Germany, where the first partnership was rolled out last week, 10% of all votes are coming through Facebook and, he claimed, are supplemental to text and phone votes and so not cannibalising those revenues.
What's in it for Facebook, asked panel chair Steve Hewlett? Hernandez explained that users pay to vote for Big Brother using the universal Facebook Credits system, with 30% of revenues going to Facebook and 70% to Endemol; at current euro rates that equates to ?0.70 per vote.
Hernandez was explicit about Facebook's objective: "We are an identity platform and want to make that pervasive through the web. Viewers can already log on to Channel4 with their Facebook identity ? this kind of project is subsiding Facebook's long-term vision for what it wants to be the underlying identity platform for the web."
Abraham was emphatic in his response. "If you're creating data sources that other people are exploiting commercially then you don't have a business," he said. The commercial future for broadcasters depends, then, on understanding, creating and managing the pools of insight and information about consumers are being able to commercialise that. Channel 4 already has pools of information on its users, grouped according to their activity on different specialist areas of the C4 web and mobile site. But those need to be joined up and contextualised.
Does it make sense for Channel 4 to try to develop its own infrastructure for managing user identity, preferences and behaviour? Facebook has an entire business built on that, so why not just partner with them? I posed that question on Twitter.
Former Channel 4 head of cross-platform Matt Locke responded: "Giving up auth to a 3rd party is suicide. Use other platforms for social 'ripples', but you need to see the data yourself. Putting all these eggs in one basket is too risky a strategy. C4 need to develop own tools plus use 3rd parties."
"Her department will be one of the most interesting to watch in next few years?"
@paulblueeyedboy said the public value of Channel4 users' data should not be transferred to an organisation like Facebook.
Tom Loosemore, who used to run Channel 4's innovation investment fund 4ip, approved of Abraham's comments: "C4 is now barking up the right tree. Could even do something really interesting in VRM space if bold enough."
Locke pointed to Gill Pritchard, who was appointed director of audience technologies at Channel 4 earlier this year.
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Garbarino: Local
Advertising Agency: Leo Burnett, Argentina
General Creative Director: Seto Olivieri
Creative Directors: Vidi Sibilla, Rodrigo Ruiz
Production: Federico Puricelli, Luciano Molina
Producer: argentinafoto
Photographer: Juan Math�?
Production Executive: Nano Tidone
Retoucher: Diego Salas
Account Executives: Pancho Funes, Luis Vizioli, Victoria Passadore
Business cards of ten famous people: Gates, Jobs, Zuckerberg, etc.
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Gilde Salami: Twins
Advertising Agency: Bates, Oslo, Norway Art Director: Anders Aasheim Copywriter: Petter Andersen Account: P�l Tr�lvik Agency Producer: Steve St. Peter Production Company: Motion Blur Director: Henrik Sander Executive Producer: Espen Horn Production Manager: Cathrien Klem DoP: Askild Edvardsen Editor: Thomas Tr�lnes Music: Hand Clap song
Thursday, 8 September 2011
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'Jesus' mobile phone ad banned
Watchdog received almost 100 complaints that Phones4U advert 'mocked and belittled' the Christian faith
The advertising watchdog has banned a mobile phone ad featuring an image of Jesus Christ after receiving almost 100 complaints that it "mocked and belittled" the Christian faith.
Phones4U ran a national press campaign featuring a cartoon-like image of Jesus Christ giving a thumbs up and promoting "miraculous" deals on Samsung Android phones at Easter.
The Advertising Standards Authority received 98 complaints that the ads ? two versions ran in national press ? were offensive and the use of the term "miraculous", especially during Easter, was disrespectful to the Christian faith.
Phones4U, which is known for its cheeky advertising, said it had aimed to create a "light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend".
The ASA said the imagery and text of the ads "gave the impression that they were mocking and belittling core Christian beliefs".
It added that they were "disrespectful" to the Christian faith and were likely to cause serious offence. The ASA banned the ads from running.
Phones4U said in hindsight it understood the reaction and regretted any offence caused.
The company, which had chosen to withdraw the ads following direct complaints from the public, said it had no plans to run any similar campaigns.
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Ways to Build Online Traffic and Boost SEO
Turbocharge your Internet marketing efforts with these cost-effective ways to improve SEO and online traffic. 
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Yahoo Poaches CNET Editor-In-Chief As Homepage Editor
Scott Ard is the new front page editor of Yahoo.
The CNET editor-in-chief joins the company just days after longtime front page head Liz Lufkin was pushed out by new EIC Jai Singh. Singh was editor-in-chief of CNET News.com for many years before joining the Huffington Post in 2009; he moved to Yahoo earlier this year.
Here's Ard's official bio.
As editor-in-chief at CNET, Ard has directed all editorial operations, including news, reviews and video content. Throughout his 12 years there, Ard also served as a senior editor at CNET News, where he was initially responsible for launching and editing the CNET News financial channel. Prior to that, Ard was the managing editor of a technology magazine and spent a decade working in daily newspapers, where he covered business and technology.
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See Also:
- New Yahoo EIC Pushes Out Front Page Editor
- INSIDER: Yahoo Has "Work To Do" On Ad-Targeting, Might Acquire Help
- DirectTV Bounced From Hulu Bidding
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